Última Milla 2023

Thanks to the support of the Última Milla 2023 grant (Application identification reference: 202400050034366), Ocean Side Travel, S.L. has successfully completed the development of a Metaverse-based Customer Intelligence System, aimed at transforming the digital experience of surf schools through immersive technologies and advanced analytics.

Overall objective achieved: Development of a metaverse-based customer intelligence system that enables surf school businesses to offer highly personalised and differentiated experiences, increasing customer satisfaction and loyalty.

The resulting system integrates an immersive virtual environment with personalised features and artificial intelligence capabilities, allowing surf schools to analyse behaviour patterns and adapt their services in real time to the needs of each customer.

This initiative establishes a new form of interaction in the sports and tourism sector, in which personalisation, technological innovation and user experience are the pillars of customer loyalty and business growth.